Most recently Head of Marketing and Communications at The Postal Museum, Annie has worked across a range of cultural and heritage institutions including the Institute of Imagination, Royal Collection Trust, Museum of London and the National Gallery.
Annie joins the Horniman on 19 August and will lead a team covering a wide range of activities across fundraising, membership, marketing, communications, digital, events programming, ticketing, visitor experience, retail, catering and venue hire.
Peronel Craddock was previously the Horniman’s Interim Director of Content and took up her permanent position on 8 July. Peronel is responsible for coordinating and leading work across the curatorial, learning, community engagement and volunteering teams at the Horniman.
Before joining the Horniman in June 2022 as Head of Content, Peronel was Head of Programmes at Bletchley Park Trust, responsible for research, exhibitions, learning, collections, archives and oral history, and Head of Content Development at the Natural History Museum, in which she led on content across the museum’s public offer – from exhibitions to digital and face-to-face programmes.
Annie and Peronel are very welcome additions to our senior leadership team at an exciting time for the Horniman, as we develop new onsite attractions and work to welcome a broader range of visitors, through our Nature + Love project. We look forward to working with them both and benefitting from their experience across multiple high-profile museums, galleries and cultural organisations.
I’m over the moon to be joining Gordon and the team this August. The Horniman has an exceptional reputation, from bold action on the climate emergency to vital work addressing colonial legacies. Nature + Love provides a unique opportunity to engage and grow local, UK and international audiences both at the museum and across digital spaces. This is a hugely exciting time of renewal and growth, and I can’t wait to get started.
Annie succeeds Victoria Pinnington, who left the Horniman in May to head up the Crystal Palace Park Trust.
I’m delighted to be appointed Director of Content at such an exciting time. I’m looking forward to working with Gordon and the senior team as we continue to build on the Horniman’s success, and to the transformational change the Nature + Love project will deliver, drawing on the Horniman’s world-class collections to connect people, culture and environment.