Number 9 in a set of 25 cigarette cards entitled 'Picturesque People of the Empire' issued by Ogden's branch of the Imperial Tobacco Co. Ltd. There is a picture on one side with an inscription reading 'Canadian Cow-Boy', and a description on the other side. The text on the reverse reads: 'The principal ranching districts in Canada are S. Alberta, W. Assiniboia and Saskatchewan, where the business of cattle-raising has become one of the greatest industries in the Dominion. The life of the Cowboy, though perhaps less romantic than some novels and films would have us believe, makes a strong appeal to men who love the healthy life of a rider in the open. As the great prairies of the west are cut up into smaller ranches or come under cultivation, the Cow-boy of romance tends to become a figure of the past, his picturesque costume being reserved for show occasions.'
