Annie Duffield
Annie Duffield is a strategic marketing and communications leader with 15 years’ experience in cultural organisations, spanning national and independent museums and visitor attractions.
She joined the Horniman in summer 2024.
Annie started her career in destination marketing, working on brand positioning for London’s South Bank, before specialising in campaign management for some of the UK’s most visited destinations, including the National Gallery, Museum of London and the Royal residences of Windsor Castle and Buckingham Palace.
Annie then moved to lead marketing and communications for the innovative educational charity the Institute of Imagination in 2017, to develop audiences and support a significant capital project. For the past four years, she has been part of the leadership team at The Postal Museum, one of London’s newest museums and a recent addition to Arts Council England’s National Portfolio. Here, Annie led audience development strategy, drove ticketing income and refreshed the museum’s brand alongside spearheading the museum’s first Environmental Sustainability Framework.